When it comes to blending fun, culture, and food, Indomie knows how to steal the show! Nigeria’s favorite instant noodles brand took center stage at the 2024 Abuja Carnival, held from November 23rd to 25th. The carnival, returning after an eight-year break, was a vibrant celebration of culture, unity, and diversity—and Indomie was there to make it even better.
The opening ceremony was a grand affair, with Vice President Senator Kashim Shettima officially kicking things off. From that moment, the energy was palpable! States from across the country paraded through the streets, decked out in traditional attire and colorful floats that turned the Area 1 Bridge into a visual spectacle.
Right in the middle of all the excitement was Indomie, creating unforgettable moments for everyone. Their booth was a hit, offering not just steaming bowls of delicious noodles but also exciting games and fun activities. Kids had a blast, families bonded, and everyone left with a smile (and a full stomach!).
Speaking about why Indomie jumped on board as the carnival’s headline sponsor, Marketing Manager Oluwaponmile Alabi shared some heartfelt thoughts:
“Indomie is more than just a meal; we’re a family brand. Joining the Abuja Carnival was our way of bringing people together and celebrating what matters most—our shared culture and identity. Every bowl of Indomie served at the carnival is a little piece of unity.”
Alabi also mentioned how Indomie is stepping into the new year with a fresh perspective. While the brand has always been loved by moms and kids, it’s now setting its sights on embracing Nigeria’s vibrant culture even more.
“Culture is the heartbeat of our lives,” she said, “and it’s the perfect way for us to connect with our consumers in meaningful ways.”
The carnival itself was packed with highlights: street parades, traditional cooking competitions, children’s carnivals, cultural nights, and even a masquerade fiesta! Indomie was there for it all, sprinkling a little extra magic (and flavor) on every moment.
At its core, this sponsorship wasn’t just about selling noodles—it was about being part of the bigger picture. Indomie showed its love for Nigeria by creating memories that connected with people on a deeper level, proving once again why it’s more than just a household favorite.
Here’s to more bowls of noodles, more celebrations, and more moments that bring us all together!
