A new sensitisation initiative being implemented across states in Nigeria on the cashless policy of the Central Bank of Nigeria (CBN) has kicked off in Ondo State.The scheme is being implemented by the the Electronic Payment Providers Association of Nigeria (E-PPAN), which took the cashless campaign to Ikare Akoko, and Ode-Irele kingdom in the state.
There, the team met with the traditional rulers as well as market women, other businessmen and women as well as transporters, apprentices, students, and a host of others.As the team engaged the rulers of the different communities, market leaders, traders, consumers’ trade association and influencers, among others, the sensitisation exercise on the cashless initiative reached far and wide.
There was excitement and an expression of relief by the traders at the grassroots, as they were reassured that going cashless and reducing the heavy dependence on cash in their day to day business transactions will reduce the risks they have encountered in their businesses.
According to her, the purpose of the visit was to have an in-house interaction with the local CBN branch in Akure, while paying a courtesy visit to the branch controller.She said the E-PPAN team in the company of the Shared Services Department of the CBN Abuja, engaged the CBN Akure in an interactive dialogue session to intimate them on the activities of the cashless awareness campaig in Ondo and the ambassadorial role they will play after the team departs Ondo State.
Apart from the face-to-face interactions with the indigenes and residents of the state, the E-PPAN team also deployed broadcast media, in form of call-in programme, to reach out many people educating them on the cashless policy.
“The E-PPAN team moved on to Ondo Garage in Akure, which was a major motor park and one of the busiest motor parks in Akure to meet with the National Union of Road Transport Workers (NURTW) members,” she said.
She said the sensitisation was successful, as the NURTW members expressed delight in the new system of payments.“After the sensitisation at the NURTW, the team then kicked off with the roadshow from the garage through to the various markets in Akure town. The road show terminated at Oja Oba market, the biggest market in Akure land. The market leaders and traders came out in mass to listen to the news on the cashless policy,” Regha said.
